Projects . Projects .
Projects . Projects .
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The region’s Neo-Culture Festival took place in Yas Bay, Abu Dhabi. Produced by Brag in partnership with Live Nation, DCT, and our music and culture brand, Ultra Violet Live which hosted the amphitheatre stage and set up a pop up shop. We managed over 20 regional artists and street performances along with the content creation, creative direction, and concept development. Learn more.
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Welcome to Dubai’s Street Food Block Party! We were commissioned by Brag LLC to create a festival concept that serves as platform for local and regional communities such as skaters, dancers, and street style brands, rappers and DJs. We also brokered the Hotel & FB Sponsorship deal, managed the onsite operations and performances of the two stages at the festival. We invited handled part of the guest list and some retailers. Discover more.
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Commissioned by LINKVIVA and BRAG LLC, our mission was to attract Gen - Z festival goers. The Thrill Zone was the most popular zone at the festival. The Thrill Zone included the Urban Park which is a graffiti park and Boom Box presenting DJ’s, Sean Garnier the famous freestyle footballer, Parkour, Skate, and BMX activations. We established partnerships with The Smath Room, E-Sports partners, Horror Escape Room, and Warner Bros to deliver Rick & Morty laser Tag. Safe to say we understood the assignment and nailed it! Discover more.
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We were commissioned by Emaar to create a launch event concept for Foundry by Emaar. Foundry is a hybrid progressive art space founded as a response to the evolving cultural scene in the UAE.
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On Kite Beach, Dubai, The Hermès team has brought on experts to guide everyone to aim their kite for the heavens, defying altitude and wind alike. The event will also have skilled kite flyers manoeuvring magnificent kites to execute avant-garde aerial displays. And when night falls, music will reverberate across the open-air beach, creating a soft twilight ambience. We were commissioned by Auditoire to manage the Entertainment program that featured headliners, Tootard, Zeid & The Wings, and more.
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We have had the pleasure to work together with Puma Middle East on a series of activations not limited to Sole DXB, Super culture, and a series of content development. Check out some of the work we’ve done.
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To celebrate International Women’s Day we invited the most influential women in the local UAE Sports & Wellness scene to inspire an audience and challenge them to dream big.
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To raise awareness about breast cancer, we co-produced an event at the new Adidas concept store, The Mall of The Emirates, Dubai.
The Founder of Void, Nour Zaghloul together with Luz Salem Villamil hosted an enlightening talk to educate the audience about self-checking and the importance of early diagnosis. Luz shared her motivational story on her survival and perseverance. Check out the recap video.
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Sikka Art and Design Festival is a flagship event of Dubai Art Season, a unique celebration of visual and performing arts and films. For over a decade, Sikka Arts Festival has been an annual festival of creativity in Dubai and an opportunity to showcase Emirati and UAE-based artists. We had the pleasure to rebrand and re-direct the festival in order to attract the local communities in teh creative sector and inspire them to co-create the program with the city’s most recent design and creativity brands and platforms. Check out our gallery.